Not all follow ups are successful, and sometimes there’s nothing you could have done to ensure that it was. Still, that shouldn’t stop you from doing your absolute best in any given follow up situation. That means you should constantly be looking for new and unique ways to engage your customers and bring them in under your company’s wing without being bossy or generic. Here are a couple of following up tips that can help you perfecting your follow up techniques today.
When You Follow Up, Include a Refresher
Business people are very busy, which means they don’t always remember every face they encounter – even when they want to do business with a particular person. It’s important you consider that your potential client may not remember exactly what you had to offer to them. When you write an email to follow up with them, re-discuss what you originally wanted to get across. Maybe you talked to them at a networking meeting and you have a service that would help them bring more traffic to their website. Remind them of what you offer. That way, he doesn’t have to scramble through all of his notes to get back to you in a timely manner; he can just review what you wrote and send a reply if they still have interest.
Don’t Delay Following Up
It’s likely that you’re busy, but you want to make sure you make time to follow up with clients who are probably just as busy as you are. Following up is as easy as sending a well thought-out note to their email or giving them a call, so there’s no reason you shouldn’t be able to do it in between tasks at work. Waiting more than a week or so can mean you risk fading out of the client’s mind completely, and even if they do remember you, they will most likely notice that you took more than six or seven days to get back to them. Think of what you would prefer if you were in the same situation.
