With so much e-mail being sent to a person’s inbox, how can you guarantee your e-mail doesn’t get lost in all of the clutter? You can’t, but you can take steps towards making sure your e-mail is read. In a world where the average person gets 90 e-mails every morning, it’s important you stand out. So how do you stand out?
Keep It Short and Sweet
If you have additional information you want to share with your mailing list, place links in your newsletter so the reader can choose to click through. As for the actual content, keep it contained into a reasonable space. Your newsletter shouldn’t take more than a minute or two to read, and if your content is of quality, people will click through to read more.
Forget the Razzle Dazzle
You don’t need to reduce your newsletter to just plain text; a nice format and layout can give your readers a nice impression and urge them to continue to read. However, excessive graphics and distractions can cause someone to close the window immediately. Worse, they may not even take you seriously. Work on presenting an elegant, sleek newsletter instead of a fancy or “sparkly” one. You should start the newsletter with a personalized title as well, such as a greeting that includes their name.
Start with an Exceptional Headline
Be intriguing. Don’t just put the same headline everyone puts on their newsletters. Offering special information or deals can catch someone’s attention, but so can a witty or intriguing headline. The more interesting the headline, the better the conversion rates. Even featuring a celebrity name or including the word “free” spikes conversion rates significantly.
Can Your E-mail Be Opened on a Mobile Device?
Mobile traffic accounts for nearly 30% of all traffic the internet sees. If your e-mail isn’t mobile friendly off the bat, you may face the ‘delete’ button prematurely. Having a simple layout and sparse images helps the newsletter load faster. Making sure the majority of your email is text-based, and you will see a huge difference in conversion rates.
